Samsung Display rolls out 360Hz QD-OLED with new pixel structure as high-end monitor competition intensifies

Samsung's 34-inch QD-OLED monitor panel/ Courtesy of Samsung Display
SEOUL, January 01 (AJP) - Samsung Display has begun mass supply of a 34-inch QD-OLED monitor panel featuring a newly designed “V-Stripe” pixel structure, as panel makers race to differentiate performance in the premium gaming and productivity market.

The company said it started shipping the panels in December to seven global manufacturers, including ASUS, MSI and Gigabyte. The model supports a 21:9 ultra-wide aspect ratio, a 360Hz refresh rate and peak brightness of 1,300 nits.

The V-Stripe layout arranges red, green and blue sub-pixels vertically rather than in the conventional triangular configuration used in existing QD-OLED panels.

Samsung Display says the redesign improves edge clarity for text, addressing demand from users involved in coding, document editing and content creation.

High-refresh-rate performance on ultra-wide displays typically poses challenges due to increased pixel counts, heat generation and the need for uniform signal timing across the panel. The company said it improved material efficiency and panel design to mitigate luminance loss and thermal load during high-speed operation.

The new panel will appear in several monitor models to be unveiled at CES 2026 in Las Vegas. Samsung Display will also showcase the technology at a private booth at the Encore at Wynn hotel during the event.

According to market researcher Omdia, products using self-emissive displays such as OLED are expected to account for 27 percent of premium monitors priced above $500 in 2026, up from 14 percent in 2024, reflecting a continued shift away from LCD. Samsung Display is projected to hold more than 75 percent of the OLED monitor panel market next year, with estimated shipments of 2.5 million units.
Candice Kim 기자 candicekim1121@ajupress.com